Noma ubani osebenzisa i-WhatsApp ukuxoxa nabangani, umndeni, noma ngisho nokuxhumana nebhange, isitolo, noma inkampani yezindiza angaqiniseka: izingxoxo zeselula azikhokhisi mali . I-Meta igcizelela ukuthi abantu abakhokhi ngokuthumela imiyalezo, amafayela, izingcingo, noma izingcingo zevidiyo, futhi ushintsho abalwenzile luhlobene nokunye: ingqalasizinda esetshenziswa izinkampani namaqembu amakhulu enkonzo yamakhasimende ukuphatha imiyalezo eminingi.
Ukudideka kukhule ngenxa yemiyalezo esabalele ethi i-WhatsApp izokhokhisa abasebenzisi ngabanye isigamu se-euro ngomlayezo ngamunye. Lokhu kungamanga. Akukho nkokhelo engu-€0,50 ngomyalezo ngamunye, futhi akukho qhinga lokudlulisela umlayezo koxhumana nabo abayishumi ukuze isithonjana siphenduke sibe luhlaza okwesibhakabhaka futhi sigweme ukukhokhiswa . Akukho shintsho olunjalo kuma-akhawunti omuntu siqu oluye lwakhulunywa ngalo eziteshini ezisemthethweni ze-WhatsApp noma ze-Meta. Okushintshile ukukhokhiswa kwamabhizinisi axhunywe epulatifomu ye-WhatsApp Business.
Yini eshintshile epulatifomu yebhizinisi
Kusukela ngo-Okthoba 1, 2026, i-Meta izokhokhisa imiyalezo ethile ethunyelwe nge-WhatsApp Business Platform, i-API yamabhizinisi. Kuze kube yileso sikhathi, lapho ikhasimende lixhumana nebhizinisi, iwindi lesevisi lamahora angama-24 lavuleka, futhi izimpendulo ezingenazo izifanekiso zazimahhala. Manje, ngaphakathi kwalelo windi, izimpendulo zesevisi zikhokhiswa ngokulethwa ngakunye uma umkhawulo wamahhala usudluliwe. Amathempulethi ezinsiza ayekade emahhala ngaphakathi kwalelo windi, njengokuqinisekiswa kwe-oda, amarisidi, kanye nezaziso zokuthumela, nawo manje azokhokhiswa.
Umsebenzisi wokugcina akatholi i-invoyisi yokuxhumana nebhizinisi. Izindleko zithwalwa yinkampani esebenzisa i-API ukuhlinzeka ngensizakalo ngezinga elikhulu, ngama-chatbots, i-CRM, noma amathuluzi okuzenzakalelayo. Labo abasebenzisa i-WhatsApp ejwayelekile, kanye nalabo abaqhuba amabhizinisi amancane abaphendula ngesandla ngohlelo lokusebenza lwe-WhatsApp Business , abakakhokhi ngomyalezo ngamunye.
Mingaki imiyalezo yamahhala futhi izinga libalwa kanjani?
- Imiyalezo yesevisi yamahhala eyi-1.000 ngenyanga ngenombolo yebhizinisi exhunyiwe. Aziqongelelani kusukela enyangeni eyodwa kuya kwenye.
- Njengoba sesidlule lowo mkhawuloUmlayezo ngamunye wesevisi ukhokhiswa ngokwesilinganiso sezwe lomamukeli, ngaphandle kwezaphulelo zevolumu.
- Imiyalezo yokumaketha Zihlala zisesigabeni esihlukile futhi zibiza kakhulu kunezo ezisetshenziswa ezinsizakalweni.
- I-Meta ikhokhisa kuphela imiyalezo ethunyelwe; lezo ezihlulekile azikhiphi imali.
Amanani aqondile angatholakala ekhasini lentengo elisemthethweni le-Meta futhi ayahlukahluka ngokwemakethe. Akukho silinganiso esisodwa sawo wonke amazwe noma izinhlobo zemiyalezo. Lokhu kuguquguquka kuyisihluthulelo sokuqonda ukuthi kungani intengo evamile ngomlayezo ngamunye ingenakusungulwa.
Ngubani othintekayo nongathinteki
Izingxoxo zomuntu siqu, uhlelo lokusebenza lwamahhala lwe-WhatsApp Business, kanye namakhasimende axhumana namabhange, izindiza, noma amabhizinisi akhululiwe kule mali . Kuthinta izinhlangano ezihlanganiswe ngqo noma ngabahlinzeki nge-WhatsApp Business Platform, i-API exhumanisa i-WhatsApp nezinhlelo zesevisi yamakhasimende, ama-chatbot, kanye nezixazululo ze-AI.
Ipulatifomu ifaka phakathi okuhlukile koxhumana nabo abatholwe ngezikhangiso ze-Click-to-WhatsApp noma izinkinobho zesenzo. Kulezi zimo, kugcinwa iwindi lamahhala lamahora angu-72 inqobo nje uma ibhizinisi liphendula zingakapheli amahora angu-24 okuqala.
Indlela yokukhokha kanye nokuphazamiseka okungenzeka
I-Meta idinga abahlinzeki abahlanganisiwe namabhizinisi ukuthi babhalise indlela yokukhokha ngaphambi komhla zingama-30 kuMandulo 2026. Uma i-akhawunti ethintekile yehluleka ukwenza kanjalo, inkampani ingayeka ukuletha imiyalezo yesevisi ngokuya ngohlelo olusha lokukhokha kusukela ngosuku abaqale ngalo ukukhokhisa. Lokhu akusho ukuthi i-WhatsApp izovimba konke ukuxhumana kwebhizinisi , kodwa ezinye izimpendulo zingase zingalethwa.
Kubalulekile futhi ukucabangela i-Meta Business Agent, i-AI yomdabu ye-Meta ye-WhatsApp , ebilokhu isebenza kumodeli wethokheni kusukela ngo-Agasti 2026. Ngokusho kolwazi olushicilelwe, umlayezo owodwa awutholi kokubili inkokhelo ye-ejenti kanye nenkokhelo yesigaba sesevisi ngesikhathi esisodwa. Lena indlela ehlukile yokukhokha ehambisana nezindleko zemiyalezo yesevisi entsha.
Yini izinkampani ezingayenza ukulawula ukusetshenziswa kwemali?
- Linganisa ukuthi kudingeka imiyalezo emingaki ukuxazulula umbuzo, hhayi nje ukuthi zingaki ezithunyelwayo.
- Gwema izimpendulo eziqhekekileIbhamuza ngalinye elengeziwe lingase lithole ukushaja okwengeziwe.
- Sebenzisa amafomu asebenzisanayo noma i-WhatsApp Flows ukuqoqa idatha ngesinyathelo esisodwa.
- Sebenzisa ithuba lamahhala lamahora angu-72 kusukela kuzikhangiso ze-Click-to-WhatsApp.
- Bheka imibuzo enenani eliphansi kwezinye iziteshi ezifana newebhusayithi, i-imeyili noma ingxoxo.
- Buyekeza indlela yokukhokha kanye nokusetshenziswa ngenani lamabhizinisi.
Isinyathelo se-Meta asiguquli i-WhatsApp ibe uhlelo lokusebenza olukhokhelwayo kumsebenzisi ojwayelekile. Lokho ekwenzayo ukwandisa ukwenza imali kwengqalasizinda yebhizinisi layo: izinkampani ezenza isevisi yamakhasimende ngokuzenzakalela zikhokha isevisi kanye nemiyalezo yezinsiza , ngesibonelelo samahhala semiyalezo eyi-1.000 yanyanga zonke ngenombolo kanye namanani aguquguqukayo kuye ngemakethe. Amahemuhemu amayelana nengxenye ye-euro ngomyalezo ngamunye kanye nokuthumela kubantu abayishumi kwaba yinkohliso engenalo ilungelo elisemthethweni eYurophu futhi awashintshi imigomo nemibandela abasebenzisi abavumelana ngayo lapho bebhalisa. Kubasebenzisi eSpain nakwezinye izindawo, ukuxoxa, ukushayela ucingo, noma ukuthumela imiyalezo enkampanini kusuka kumakhalekhukhwini wabo kuhlala kumahhala.
