Kunesikhathi lapho iBlackBerry yayiwumkhiqizo ohamba phambili emhlabeni womakhalekhukhwini, ikakhulukazi kwezamabhizinisi. Okwakhe QWERTY ikhibhodi ebonakalayo kanye nenkonzo yayo ye Umlayezo osheshayo we-BBM Bayiguqule yaba yisakhiwo sodumo izigidi zabantu emhlabeni wonke ebezifuna ukuba ngaso. Kodwa-ke, naphezu kokukhula kwayo okumangalisayo, inkampani yagcina ilahlekelwe ukubusa kwayo futhi yanyamalala emakethe.
Indaba yeBlackBerry ngeyenkampani eyasuka empumelelweni yaya ekubeni ingasebenzi esikhathini esingangeminyaka. Yabo izinqumo zamasu, ukufika kwe iPhone kanye nokwehluleka ukuzijwayeza emakethe ye Smartphones zanamuhla kwaphawula isiphetho sabo. Kulesi sihloko, sizoxoxa ngokukhuphuka, ukuwa, kanye noshintsho lwamanje lube yinkampani yesoftware.
Iziqalo zeBlackBerry: Research In Motion
UBlackBerry wazalwa ngaphansi kwegama lika I-Research In Motion (RIM), eyasungulwa ngo-1984 eCanada ngu UMike Lazaridis noDouglas Fregin. Kusukela ekuqaleni, inkampani ekhethekile ku ubuchwepheshe bokuxhumana obungenawaya. Baqale ngokuthuthukiswa kwesoftware kanye nezixazululo zokuxhumana zezinkampani.
Enye yezimpumelelo zakhe zokuqala kwaba ukudalwa kohlelo lwe imiyalezo yezindlela ezimbili, umqondo wenguquko ngaleso sikhathi. Lokhu kuthuthukiswa kwenzeka ngo-1996 lapho kwethulwa i- ipheyija yokuqala esebenzisanayo, idivayisi evumela abantu ukuthi bathumele futhi bamukele ama-imeyili ngaphandle kwentambo.
Impumelelo yale divayisi idonse ukunaka kwabatshalizimali futhi yavumela i-RIM ukuthi yethule eyokuqala I-BlackBerry 850 ngo-1999. Le modeli yayihlanganisa ikhibhodi ye-QWERTY futhi yahlukaniswa kwamanye amadivaysi ngamandla ayo Thumela futhi wamukele ama-imeyili ngesikhathi sangempela. Kwaba yisiqalo sokuvukela umbuso Ukuxhumana Kwebhizinisi.
Ukunyuka kweBlackBerry: ubuholi bemakethe
Njengoba ucingo oluphathwayo luthuthuka, i-RIM yakwazi ukwenza imali ngentshisekelo ekhulayo amafoni ahlakaniphile. Ngo-2003, wethula i- I-smartphone yokuqala ye-BlackBerry, okuhlanganisa ukuxhumana kweselula, isiphequluli sewebhu kanye nesevisi yaso edumile IBlackBerry Messenger (BBM). Lokhu kukwenze kwaba yinketho ekhethwayo kosomabhizinisi njengoba inikeza inkundla yemiyalezo evikelekile nesebenzayo.
Impumelelo yeBlackBerry yaba yinkulu kangangokuthi ngeminyaka yawo-2000 inkampani yaba umdondoshiya. Izibalo ezinethonya ezifana Barack Obama, abaculi nabaphathi bathembele emishinini yabo. Ekupheleni kweminyaka eyishumi, iBlackBerry yayinesabelo semakethe yomhlaba wonke 20% emkhakheni wama-smartphone, nokuningi 85 izigidi zabasebenzisi.
Ngalesi sikhathi, inkampani yethula amamodeli anezimpawu ezifana ne I-BlackBerry Curve futhi i I-BlackBerry Bold, eqinise isimo sayo njengomholi kulo mkhakha. Kodwa-ke, lesi sitshalo sizokhula ngokushesha.
Ukwehla kweBlackBerry: ukufika kwe-iPhone ne-Android
Ngo-2007, i-Apple yethula i- iPhone, idivayisi ene isikrini sokuthinta, i-ecosystem yohlelo lokusebenza kanye ne-interface yomsebenzisi emisha. Lokhu kwethulwa kwayishintsha ngokuphelele imboni futhi kwachaza kabusha ukuthi kwakushiwo i-smartphone.
Ekuqaleni, i-RIM ayizange ibone i-iPhone njengosongo. Nokho, njengoba Apple futhi kamuva Android baqhubekela phambili, BlackBerry wanamathela kukhibhodi yakhe ephathekayo nesistimu yayo yokusebenza ivaliwe. Babekholelwa ukuthi ukugxila kwabo emakethe yezinkampani kwakuzokwanela ukugcina ukubusa kwabo, kodwa isikhathi sizofakazela ngenye indlela.
Njengoba amadivayisi wokuthinta athola amandla, ukuthengiswa kwe-BlackBerry kwaqala ukwehla. Emzamweni onzima wokuncintisana, inkampani yethula i- Isiphepho iBlackBerry, ifoni yayo yokuqala enesikrini esithintwayo. Kodwa-ke, isistimu yayo yokusebenza yayingakufanelekeli kahle lobu buchwepheshe futhi idivayisi yehlulekile.
Elinye iphutha elibalulekile lamasu kwaba ukwenqaba kweBlackBerry Guqula i-BBM ibe uhlelo lokusebenza lwe-cross-platform ngomzuzu ofanele. WhatsApp nezinye izinhlelo zokusebenza zokuthumela imiyalezo zaqala ukuthandwa, okwenza i-WhatsApp iphelelwe yisikhathi. I-BBM.
Ukuwa noguquko olubheke kwisoftware
Ngo-2013, isimo seBlackBerry sase singasimami. Inkampani yazama ukuzisungula kabusha ngokwethula i- I-BlackBerry 10, isistimu yokusebenza entsha egxile ekwenzeni imisebenzi eminingi nokusebenzisa izinhlelo zokusebenza ze-Android. Kodwa-ke, umonakalo wawusuvele wenzekile futhi imakethe ayizange iphendule njengoba bekulindelekile.
Ngawo lowo nyaka, inkampani yashintsha igama layo Research In Motion to BlackBerry futhi ithathe isikhundla se-CEO yayo. Nakuba bazama ukuhlala emakethe yehadiwe ngamamodeli afana ne I-BlackBerry Priv, bagcina benqumile lahla ukukhiqiza amafoni ngo-2016 futhi ugxile ekuthuthukisweni kwesoftware kanye ukuphepha kwe-cyber.
Kusukela lapho, iBlackBerry isizimise kabusha njengenkampani yezixazululo. ukuphepha kwekhompyutha, ngokugxila okukhethekile kumabhizinisi nohulumeni. Ngo-2018, bathole I-Cylance, inkampani yezobunhloli yokwenziwa kanye ne-cybersecurity, ehlanganisa indlela yayo entsha.
Umlando weBlackBerry ukhombisa ukuthi inkampani ingasuka kanjani ekubeni umholi wemboni iye ekubeni ingasebenzi esikhathini esingangeminyaka ngokwehluleka ukuzivumelanisa nezidingo zemakethe. Naphezu kokunyamalala kwayo emhlabeni wama-smartphones, umkhiqizo usaphila emkhakheni we ukuphepha kwedijithali, nakuba ikude nobuhle bayo bangaphambili.